/product/* page/download/{ID}/)/contact-us/ (the page with the lead form)/thank-you_/ after submitting the contact formdrop % = 1 − (sessions_at_stage_N ÷ sessions_at_stage_N−1). Not every visitor passes through all stages sequentially — the funnel aggregates the presence of each stage across all sessions in the period.
| Page | Visits |
|---|---|
| /products Products catalog | 8,742 |
| /product/platinum-bee Platinum Bee servo drive | 2,186 |
| /product/titanium-castanet Titanium Castanet servo drive | 1,742 |
| /industries/robotics Robotics industry page | 1,521 |
| /contact-us Contact form page | 1,389 |
| /product/platinum-maestro Platinum Maestro servo drive | 1,256 |
| /industries/aerospace Aerospace industry page | 1,142 |
| /product/gold-twitter Gold Twitter servo drive | 985 |
| /landing-page-defense Defense landing page | 874 |
| /product/titanium-falcon Titanium Falcon servo drive | 812 |
| Page | Views | CTA |
|---|---|---|
⚙️ Platinum Bee /product/platinum-bee | 2,186 | 4.71% |
⚙️ Titanium Castanet /product/titanium-castanet | 1,742 | 4.23% |
⚙️ Platinum Maestro /product/platinum-maestro | 1,256 | 3.21% |
⚙️ Gold Twitter /product/gold-twitter | 985 | 3.01% |
⚙️ Titanium Falcon /product/titanium-falcon | 812 | 2.62% |
⚙️ Titanium Bee /product/titanium-bee | 746 | 3.85% |
⚙️ Gold Maestro /product/gold-maestro | 683 | 2.94% |
⚙️ Platinum Castanet /product/platinum-castanet | 598 | 3.42% |
⚙️ Gold Falcon /product/gold-falcon | 521 | 2.48% |
⚙️ Titanium Twitter /product/titanium-twitter | 467 | 2.31% |
The navbar dominates click activity — especially the Contact CTA, the Products link, and direct product family names (Platinum, Titanium). Engineers arrive with intent and skip the hero. The hero primary CTA is the next strongest cluster, followed by the product cards row below the fold.
Two main attention zones: the hero text reading arc (engineers scan the value prop left-to-right) and the product cards row (heavy hover but lower click conversion). The slide selector also draws significant mouse activity — visitors are evaluating but uncertain which path to take next.
Nav (100%) and hero (96%) get full attention. The fold sits at the slide selector — only 58% scroll past it, meaning 42% of visitors never see the product lineup or contact CTA below. Moving the most valuable CTAs above the fold would address the biggest leak.
| Document | Downloads |
|---|---|
| Platinum Maestro datasheet | 1,205 |
| Titanium harsh-env whitepaper | 687 |
| EtherCAT integration guide | 512 |
| Gold Twitter spec sheet | 389 |
| Platinum Bee datasheet | 342 |
Tracks document downloads (PDFs: datasheets, whitepapers, integration guides). Platinum Maestro datasheet leads downloads (1,205) — the most-requested technical doc, signaling the product family engineers research most. Titanium harsh-env whitepaper (687) shows strong defense/aerospace interest. EtherCAT integration guide (512) points to common integration questions — worth expanding that content.
Add a light email gate on the top 2 documents (Platinum Maestro datasheet, Titanium harsh-env whitepaper) — engineers enter their email to download. This identifies the interested audience at the moment of download, passes them to sales for proactive outreach, and creates a much more reliable measurement of download-to-lead conversion. Owner: Marketing Ops.
| Country | Sessions | vs LY |
|---|---|---|
| 🇩🇪 Germany | 2,186 | ▲ 12.4% |
| 🇺🇸 United States | 1,986 | ▲ 8.7% |
| 🇯🇵 Japan | 1,435 | ▲ 15.2% |
| 🇰🇷 South Korea | 1,123 | ▲ 10.6% |
| 🇮🇱 Israel | 912 | ▲ 6.3% |
| 🇮🇹 Italy | 860 | ▲ 4.1% |
| 🇨🇳 China | 712 | ▼ 28.5% |
| 🇫🇷 France | 645 | ▲ 7.4% |
| 🇬🇧 United Kingdom | 528 | ▲ 5.8% |
| 🇳🇱 Netherlands | 412 | ▲ 9.1% |
Germany leads volume (2,186) with strong YoY growth (+12.4%). Japan shows the highest growth rate (+15.2%) — engineering teams are actively researching, deep technical buying journey. China is the only declining market (−28.5%) — correlates with the 4800ms page-load issue on elmomc.cn. Israel (home market) holds steady growth at +6.3%.
This week: deploy Cloudflare China network for elmomc.cn to address the load-speed issue driving the China decline. Next quarter: increase paid budget in Japan (highest growth signal) and Germany (largest absolute volume). Owner: DevOps + Marketing.